Grow the electrical business behind the trucks

What we help electrical owners fix

The short answer: the five decisions that set your margin before a single job is booked. Each one has its own page, and most shops need two or three of them, not all five.

• Pricing and flat-rate menus. A price book built from your real direct costs and overhead, so your techs quote the same price for the same job and the margin holds.
• Service mix strategy. EV chargers, panel and service upgrades, standby generators, commercial service and everyday residential calls each earn a different gross profit per crew-day. We help you decide which to chase.
• Hiring and capacity plans. When does the next electrician, apprentice or office person pay for themselves? We plan the role and the timing against your booked work.
• Office systems and job costing. Dispatch, quote follow-up and job costing, so you know what each job made after it closed.
• Marketing tied to margins. A budget set by what each job type earns, measured in booked jobs and gross profit.

The services overview explains how to pick the first one.

A quick test of your own numbers

You can learn something from this page even if you never call. Take your three most common job types from last month and write down, for each, the average invoice, the materials and the hours on site.

Here is a worked example with round numbers. Say a 200-amp panel upgrade invoices at $4,200, and materials, permit fees and direct labour add up to $2,900. That leaves $1,300 of gross profit, about 31%. Now say a basic EV charger install invoices at $1,600 with $1,050 of direct cost: $550 of gross profit, about 34%, in roughly a third of the crew time. Per crew-day, the charger may earn more, even though the panel job looks bigger on the invoice.

That one comparison changes what you should advertise, which calls the office books first, and who you hire next. Use your own numbers; ours are only there to show the method. The service mix guide walks through it step by step.

Proof from our HVAC work

Our case studies come from home-service HVAC companies, and we present them as results from our HVAC work, not electrical results. They show the same method we use here: pick the profitable job type, build for it and measure it.

• For CANRO Heat, we gave boiler work a brand of its own: GasBoilers.ca, a gas-boiler division that now reaches 26+ BC communities. That is the service-mix idea in practice.
• HVACDeal.ca produced 500+ leads at a 12:1 ROI.
• CombiBoiler.ca reached 300% ROI and 300+ monthly leads.

The results page explains what each one shows and what transfers to an electrical shop.

Across Canada

We work with electrical contracting owners in all 10 provinces and the three territories. The business looks different in each: Quebec's electric-heat market, Alberta's gas-heated suburbs with fast-growing charger demand, and the long, cold, remote North all change which services pay and when the busy season lands. Each province and territory page covers the local market, climate, regulator links and current energy programs, with dates.

Who we are

ElectricianBusiness.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia, and it is led by Ali Sedighi, MBA. Ali has 17+ years in digital marketing and has built 150+ live HVAC websites for home-service companies. Read more about us, see the pricing, or browse the guides.

How to start

Send a short text or email with your shop's name, your province and the one number that bothers you most: margin, backlog, call volume or turnover. We'll come back with a time to talk, in person, by video call or by phone. The contact page explains what to include and what happens next, and the FAQ answers the usual questions about contracts and ownership.