Results from our HVAC work

GasBoilers.ca: a focused division with its own brand

The short lesson: a profitable service line can deserve its own identity.

CANRO Heat's boiler work got its own brand: GasBoilers.ca, a gas-boiler division serving 26+ BC communities and rated 5.0★ from 76+ Google reviews. Instead of burying boiler work inside a general heating site, the company gave it a dedicated brand, pages and review base.

What transfers to an electrical shop: if your service mix analysis shows one line, say standby generators or EV chargers, earning far more per crew-day than the rest, it may deserve its own landing pages, its own budget and its own scorecard. A full separate brand is a bigger step and only makes sense once the line is proven.

HVACDeal.ca: measuring return, not volume

The short lesson: count what each lead earned, not how many arrived.

HVACDeal.ca produced 500+ leads at a 12:1 ROI. The ratio is the important part. It means the work was judged on what the leads returned against what they cost.

What transfers: the allowable cost-per-lead method on our margin marketing page. An electrical shop that knows the gross profit per panel upgrade and its close rate can set a firm ceiling on what a lead may cost, and judge each channel against it.

CombiBoiler.ca: one service, done thoroughly

The short lesson: depth in a single service can outperform breadth.

Focused on a single product category, CombiBoiler.ca reached 300% ROI and 300+ monthly leads, with 500+ page-1 rankings for combi-boiler searches.

What transfers: electrical shops often list twenty services with one line each. Choosing two or three profitable services and explaining them properly, with scope, package prices and common questions, is the same idea applied to your website. The flat-rate pricing work gives those pages real prices to show.

CanroHeat.ca: growth on the core business

The short lesson: the main brand still matters when you add divisions.

CanroHeat.ca achieved 250% lead growth. Alongside the GasBoilers.ca division, it shows a company growing its core brand and a specialty line at the same time.

What transfers: if you split out a specialty, keep investing in the main shop name. Most of your service calls, referrals and repeat customers still arrive through it.

Questions to ask about any case study

Whoever you hire, ask four questions about the results they show you:

1. What was counted? Leads, booked jobs, revenue or gross profit are very different measures.
2. Over what period? A result over 90 days and one over three years tell different stories.
3. What else changed? New prices, a new location or a new crew can move numbers as much as marketing.
4. Can I see the live site? Every client named on this page links to a working website you can visit.

Ask the same four questions of us. We'd rather you hire us knowing exactly what our numbers mean.

How to read results honestly

• These are HVAC numbers. They show a method, not a forecast for electrical work.
• Outcomes depend on the owner. Pricing, response time and follow-up decide as much as marketing does.
• Ask for the measurement method. Any agency's result means little without knowing what was counted.

See about us, the guides, or contact us to talk about your own numbers.