Every service here answers one owner's question: where does the money go between the call and the deposit? We work in a deliberate order. Prices come first, because a job that is underpriced stays underpriced no matter how well it is marketed. Then the service mix, then people and systems, and marketing last, sized to the margin the earlier steps protect.
As a reminder, we are a consulting and marketing service. We never perform, supervise or sign off electrical work; the services below are about running the company, not the circuits.
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Pricing and flat-rate menus
A price book built from your real costs, so every quoted job carries the margin you meant it to.
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Service mix strategy
Decide which work to chase (EV chargers, panels, generators, commercial service) by margin per crew-day, not by habit.
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Hiring and capacity plans
Know when the next hire pays for itself and what role it should be, before the busy season forces your hand.
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Office systems and job costing
Dispatch, follow-up and job costing that let the shop run on a Tuesday without you on every call.
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Marketing tied to margins
A marketing budget set by gross profit per job type, measured in booked work rather than clicks.
Pricing and flat-rate menus
Start here if two of your techs would quote different prices for the same job. Flat-rate pricing means one published price per defined task, built from materials, direct labour time, overhead and the margin you want.
It suits residential and light-commercial service shops with repeatable work: device swaps, pot lights, circuits, panel changes, charger installs, surge protection. We build the price book, test it against last year's invoices, and set rules for when a job leaves the menu and becomes a custom quote.
Service mix strategy
Start here if your schedule is full but the bank account doesn't show it. Service mix strategy ranks each type of work by gross profit per crew-day, close rate, seasonality and how much office time it eats.
For electrical shops, the usual candidates are EV charger installs, panel and service upgrades, standby generators, commercial service and maintenance, renovation wiring, and the everyday troubleshooting call. Each behaves differently, and the right mix in Saskatoon is not the right mix in Halifax.
Hiring and capacity plans
Start here if you are turning down work, or if you hired last spring and regretted it by autumn. Hiring and capacity plans match the next hire to booked and forecast work: what role, which month, and what has to be true before you post the job.
We cover field roles, apprentices and the office roles owners often skip, such as a dispatcher or service coordinator who frees the owner from the phone. We don't give wage advice or place workers.
Office systems and job costing
Start here if you can't say what last week's jobs earned after they closed. Office systems and job costing means a simple flow from call to invoice: intake script, dispatch board, quote follow-up, and a post-job cost check.
We work with the software you already have where we can, and we help you choose carefully where you don't. The goal is a shop that runs on an ordinary Tuesday without the owner answering every call.
Marketing tied to margins
Start here once the prices are right and you know which work you want. Marketing tied to margins sets the budget by job type: what you can afford to pay for one booked job, given its gross profit and your close rate.
That covers Google Business Profile, local search, paid search, reviews and a website that sells the services you chose. Every channel reports booked jobs and gross profit, not just calls.
If you can only fund one
Pick the service that touches the most jobs you already have. For most residential service shops that is pricing, since every invoice uses it. For shops with a full schedule and thin profit, it is service mix. For owners stuck on the phone all day, it is office systems.
How the services fit together
Think of them as a short chain. A typical engagement:
- Month one: price book and service-mix review, using your last 6–12 months of invoices.
- Month two: office flow and job-costing check, plus a capacity forecast for the next season.
- Month three onward: marketing for the chosen services, with a monthly scorecard.
Some owners need only part of the chain. See the pricing page for plans, the guides for the methods behind each service, or contact us to talk it through.
Frequently asked questions
Which service should I start with?
Usually pricing. If your common jobs are underpriced, every other improvement inherits the problem. Owners who already trust their prices often start with service mix instead.
Can I buy just one service?
Yes. The plans on the pricing page set the overall scope, and inside that we focus on the pieces you choose. Many owners begin with one and add another once the first is working.
Do you do the electrical estimating for us?
No. We help you build the pricing system and check it against your costs. Your licensed team still scopes each job, and you remain responsible for code, permits and safety.
Do you replace our bookkeeper or accountant?
No. We use the numbers your bookkeeper already produces to make operating decisions. Tax, payroll and financial statements stay with your accountant.